Free full-sized products from Allure this week!

Allure is giving away free full-sized products every day this week at noon EST. However, it allowed me to "enter" the giveaway already today at 9:00 a.m. EST. So I'm not sure how this is working. I know it's for the first 10,000 people so I assume the earlier you sign up the better? But I'll get back with more details once I figure this out.